Red Bunny Smash Burger

For Smash Burger we developed a strong, dynamic and instantly memorable design language that carries the brand's young, energetic character through every part of the space.

The core identity was built on the union of red, white and stainless steel. White square ceramic surfaces with red grout offer a contemporary reading of the classic American diner, while stainless kitchen elements and concrete-effect surfaces lend the space a more industrial character.

Red metal furniture, bespoke wayfinding and signage, typographic graphics and neon details were treated not as decoration but as an architectural extension of the brand's visual identity. Colour and material continuity running from the interior out to the terrace turned the project into a single, coherent experience.

In the service area and open kitchen, operational needs led the plan while the visual relationship between guest and preparation was preserved, letting the energy of the room carry into the service itself.