Naturelle Skincare Pop-Up

Designed in Istanbul, the Naturelle Skincare pop-up translates the brand's natural, pared-back identity into a warm, welcoming and contemporary retail experience.

Pale timber tones, soft beige surfaces, warm metal detailing and dense planting come together to reinforce a sense of the natural. The shelving is kept plain so the products stay in the foreground, while rounded corners and flowing forms give the space a softer, more refined character.

A display island at the centre forms a focal point where visitors can handle the products closely, while the perimeter shelving keeps the product groups ordered and easy to read. Warm track spots and decorative pendants pick out the products without losing the intimacy of the space.

The glazed frontage and the dense greenery let the pop-up create its own natural micro-atmosphere inside the shopping centre. The approach throughout was to carry the brand's clean-formula, natural positioning into architectural language and produce a plain, warm and memorable skincare experience.